Business Coaching for New Entrepreneurs: From Idea to Launch in 6 Sessions
Stop guessing how to start a business.
In six guided sessions, you'll build your plan, set up the essentials, find your customers, launch your website, and open your doors with a clear roadmap for your first year.
Free 20-minute call · No pressure · Limited spots each month
Most people who want to start a business don't fail for lack of passion. They stall because the path isn't clear. Maybe this sounds familiar:
You've been "thinking about it" for months, but haven't taken the first real step.
You're not sure whether you need an LLC, a business plan, a website, or all three, or in what order.
You've read the blogs and watched the videos, and now you're more overwhelmed than when you started.
You don't know who your customers are or how to reach them.
You're afraid of wasting money on the wrong things.
You don't need more information. You need a step-by-step plan and someone in your corner while you follow it.
What You’ll Walk Away With
A clear business concept you can explain in one sentence
A practical business plan with pricing and financial targets
Your business legally and logistically set up
A defined target audience and marketing plan
A one-year roadmap with quarterly priorities
A website plan built to attract customers
A launch plan, sales process, and weekly routine to keep you on track
You Have the Idea. You Just Don't Know Where to Start.
Is This Business Startup Coaching Right for You?
This is for you if:
You have a business idea or a side hustle you want to make real
You want a structured, step-by-step path instead of piecing it together alone
You're ready to put in a few hours a week between sessions
This isn't for you if:
You're looking for someone to build the business for you
You want a get-rich-quick shortcut
Meet Your Coach
I'm not a serial entrepreneur, and that's the point.
Serial entrepreneurs chase the next launch. I build businesses that last. Over the past 15 years, I've helped build and launch more than a dozen businesses that are still open and thriving today. It started with my own.
It started behind the camera. In 2012, before I knew business ownership was my calling, I launched my own photography business and ran it steadily for a decade. It taught me everything the textbooks skip: how to find clients, price your work, manage cash flow, and keep going when the market gets crowded.
Then I built something bigger. When I saw how saturated photography had become, I didn't quit. I evolved. I co-founded Represent Media Studios, a media and marketing firm specializing in marketing and business development for small and medium-sized businesses.
That's where I saw what was missing. Again and again, I met talented small business owners with great ideas and nowhere to turn. Big agencies weren't built for them. Generic online courses left them more confused. They didn't need more information. They needed a guide.
So now I help people who don't know where to start, start.
What I bring to your business:
15 years of building businesses, starting with my own
10+ years in brand and growth marketing, including roles as a Director of Brand Marketing, a Director of Marketing and Operations for an agency serving everyone from small businesses to large enterprises, and now a Fractional CMO
Hands-on startup experience, like building the full brand, go-to-market strategy, and marketing team for a start-up event planning business from the ground up
Proven, measurable results, including a 1,696% lift in a client's LinkedIn impressions, email open rates up to 38%, a 60% year-over-year increase in social engagement, and a 33% jump in direct business inquiries for a luxury brand
A creative foundation, with a BFA from the Academy of Art University and training in content strategy from UC Davis
When you work with me, you're not getting theory. You're getting someone who has started from zero, built through the hard seasons, and knows exactly what your business needs to make it past year one.
Clarity Backed by Expertise
Most clients complete the six sessions in 8 to 12 weeks, meeting every one to two weeks. You'll be set up and ready to launch by the end.
How long does it take to start a business with this program?
1
You need a plan, but not a long one. In session two, we build a lean business plan you'll actually use to make decisions, price your offer, and track progress.
Do I need a business plan to start a small business?
2
Typically a clear offer, a business structure, registration, a bank account, basic tools, and a way to reach customers. We cover each one in sessions two through four.
What do I need to start a small business?
3
What if I don't have a business idea yet?
4
Session one is designed to clarify your idea. If you have interests and skills but no specific concept, we'll shape one together.
Are sessions virtual or in person?
5
We offer Virtual and in person sessions! Ask about your location.
Your Business Won't Start Itself. Let's Build It Together.
Six sessions from now, you could be open for business with a plan, a website, and a clear path for your first year. Or you could still be thinking about it. The first step is a free, no-pressure conversation.
I take on a limited number of new clients each month.